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In one vision of the future, the question is not if, but when, content gets revolutionised. Viewed from this perspective, the contemporary history of Big Media is a sequence of car crashes involving first the music business, then newspapers, followed by the book industry, Hollywood, magazines and television. But what if technology affects content not [...]
Posted in Advertising, Audiences, Digital, Newspapers, Social, TV | Also tagged audience, Communications Market Report, digital immigrants, digital natives, ITV, Ofcom
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Some of adland’s grandest fromages pitched up in Venice last week to discuss the state of. . . well, adland. Curiously, The Venice Festival of Media didn’t involve any journalists. The posh delegates stayed at the Hotel Baglioni (£340 per night) and the plebs — it’s a relative term — paid £140 to stay in [...]