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To say the least, the notion of “switching off the presses” is simplistic. There will be complicating factors we can only vaguely imagine. Here are a few that might emerge: 1) Print could generate profits after digital revenue streams mature Fickle investors who buy shares in the likes of DMGT, News Corp and Trinity Mirror [...]
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Judged by its own high standards, The Sun had a poor election. Yes, we got the UK Debt Clock, The Dossier That Shames Labour and the argument that readers should vote Tory in order to save Page 3. On the eve of polling day, however, the Sun invited Simon Cowell to share his vision for a [...]
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Goldman Sachs is predicting good things for ITV. The broadcaster’s ad revenues should rise by 10% during 2010, say Goldman’s analysts. By the end of 2010, this will push ITV’s net advertising revenues up to £1.42bn. This is within spitting distance of what the company achieved on the eve of recession in 2007 (£1.49bn). On top [...]
Posted in Uncategorized | Also tagged Advertising, Associated Newspapers, ITV, recession
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Some news organisations have had a half-decent recession. Trinity Mirror’s nationals rank among them. This morning, Trinity Mirror released its final results for the year to December 2009. Ad revenues at the Daily Mirror and its stablemates fell by 8% during 2009. That’s far less than the chunky double-digit percentage declines that afflicted many broadsheets. But [...]
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Profit warnings are becoming the rule rather than the exception. Further rounds of cost cutting are being lined up. This is where things start to get tough. Welcome to Act II of the recession. Yesterday brought another significant revision in forecasts — this time from News Corp. Until yesterday, the company had been forecasting 4%-6% [...]
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Who’d be a Treasury minister amid this mess? Or a Square Mile spin doctor? Well, OK — the aforementioned people made their bed long ago. Now they’re going to have to lie in it. Yesterday, The Sun missed a trick with a front page splash entitled “Crash, Bang, Wallop.” This appeared to suggest that the [...]
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The happy-go-lucky saga of Kelvin MacKenzie’s potential candidacy in the by-election at Haltemprice and Howden cannot be allowed to hide the bleak reality. Kelvin MacKenzie is a man who has lost an empire, but has yet to find a role. Friends are worried that he is turning into the media world’s equivalent of Gazza. The [...]
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According to New Media Age, Telegraph.co.uk is planning to launch (sub. reqd.) a “raft” of “ecommerce propositions” this summer. Which means it’ll be selling a lot more stuff via its web site. In the works: an enhanced shopping platform, a price-comparison service and (er) betting. Interestingly, New Media Age suggests that executives have “made it [...]
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Lovely column on an unlovely subject by Roy Greenslade in today’s Evening Standard. Greenslade’s piece underlines the failure of price cuts and bulks to stem the The Sun‘s long circulation decline. In what seems to have become a bit of a personal crusade, Greenslade writes: Enormous sums are being wasted by News International in order [...]