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Is there something wrong with the way the media talks about online publishing? In the real world, people search for the term “online display” far more frequently than they search for “paywall” (see search volume index in chart above). Yet Google Trends tell us that the popularity of these terms is reversed in media coverage [...]
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Last year, amid the greatest recession in the history of the financial system, the Financial Times turned a profit. This seems like an unlikely outcome in the wake of a downturn that has vapourised one-tenth of the UK’s 1m financial sector jobs – plus many more in Europe, the US and Asia, where the FT publishes [...]
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“Hard to read and rarely rushed”: that’s how one journalist at The Guardian describes Alan Rusbridger. Both of these qualities were evident yesterday [Wednesday] when Radio 4’s Media Show brought together Rusbridger and John Witherow, the editor of the Sunday Times, for a conversation about paywalls in front of an invited audience at the BBC’s [...]
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On current circulation trends, the last printed newspaper in America will be sold during early 2043. Given our national love affair with newsprint, extinction might take longer in the UK. But it seems fair to predict that News Corporation and Daily Mail & General Trust want to sell that final, mythical, printed artefact. Both companies [...]
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A few months ago, Media Week sent a reporter to interview Paul Hayes, the executive in charge of advertising sales across the Times, the Sunday Times, the Sun and the News of the World. In the resulting article, Hayes genuflected in the direction of paid content, noting that 456,000 Sun readers pay money to play [...]
Posted in Advertising, Digital, Newspapers | Also tagged ad networks, FT.com, Guardian, IPA, Les Hinton, News Corporation, News International, Observer, Paul Hayes, Rob Grimshaw
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You can take the boy out of Wall Street, but you can’t take Wall Street out of the boy. Hence the sight of disgraced financial analyst Henry Blodget, founder of Silicon Alley Insider, doing what comes naturally. Blodget spent much of last year talking down online ad markets. Credit to him: he was ahead of [...]
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This morning, Trinity Mirror announced that digital ad revenues grew by 15.5% during the four months between July and the end of October. That’s down from the 40.2% YOY increase announced for 1H08. Yesterday, however, Johnston Press announced digital ad growth of 36.8% between July and October. The first thing that needs to be said [...]
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Jerry Yang, the co-founder of Yahoo, calls APT the “next generation of advertising”. Slightly awkwardly, he adds on his blog that APT would be to 2009 “what radio was to 1924, TV to 1947, color TV to 1965, and the Internet to 1993″. You get the idea. Actually, APT is intended as a market, an [...]
Posted in Advertising, Digital | Also tagged AOL, APT, emap, Google, Hearst, Independent News & Media, Jerry Yang, Microsoft, NewsMedia Group, San Jose Mercury News, Yahoo
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Enders Analysis is offering forecasts for the UK’s online ad market. For 2008 as a whole, here’s the prediction. (Last year’s growth in brackets). – Online display (banners/buttons etc): Up 9.8% (30.5%) – Classified: Up 7.8% (54%) – Paid search: Up 25.4% Despite that 9.8% predicted increase, online display is problematic. Ian Maude of Enders [...]
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Cheers to the ever-reliable Nate Elliott, research director at Jupiter Research, who has picked apart the old saw that advertisers need to invest a lot more money in digital advertising in order to catch up with consumer behaviour. The logic that underpins this argument is based on the notion (accurate enough) that European web users [...]