Tag Archives: News International

Dept of Small Numbers: The Guardian’s analysis of Murdoch’s paywall traffic

By Peter Kirwan | Published: Wednesday 8 December 2010

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The Guardian’s analysis of behind-the-paywall traffic at The Times and The Sunday Times, reported exclusively by Press Gazette this morning, offers something new: an assessment of how many subscribers are actually visiting the sites. The official numbers for pure-play digital subscriptions from Wapping, published in early November, told us something about conversions. Likewise the recently-publicised survey [...]

Posted in Advertising, Audiences, Digital, Newspapers | Also tagged Guardian News and Media, Paid Content, paywalls, The Guardian, the Sunday Times, The Times, Wall Street Journal | Comments closed

Return of the prodigal: Why advertising will make or break Wapping’s paywall

By Peter Kirwan | Published: Wednesday 3 November 2010

There are reasons why business ventures that make an initial fist of it get three years to prove their long-term viability. In the first year, you make mistakes. In the second year, you correct them. In the third year, you get realistic year-on-year comparatives. These tell you whether the business is a keeper or not. [...]

Posted in Advertising, Digital, Financial, Newspapers | Also tagged paywalls, the Sunday Times, The Times | Comments closed

Retailers & national newspapers: Too big to fail?

By Peter Kirwan | Published: Wednesday 11 August 2010

Is the advertising recovery we’re witnessing as unbalanced as anything that occurred in the City of London during the run-up to 2008? That’s what I’m starting to wonder. Take DMGT’s Q2 numbers, which disclose that retailers once again outperformed the broad advertising market, increasing their expenditure Associated Newspapers by 19% YOY. Overall, ad revenues at [...]

Posted in Uncategorized | Also tagged Advertising, Daily Mail, Daily Mail & General Trust, Mail On Sunday, marketing, retailers, supermarkets, Trinity Mirror | Comments closed

Best case scenario: editors to start hiring by Christmas

By Peter Kirwan | Published: Wednesday 2 June 2010

If anything stops the cuts, and prompts new hiring, it’s going to be advertising (not slowly declining circulation revenues). Or as Peter Williams, the finance director at DMGT, put it last week: “Advertising is probably the thing which is going to move the numbers at the margin.” So what do DMGT’s half-year results, published in [...]

Posted in Uncategorized | Also tagged Associated Newspapers, Daily Mail & General Trust, ITV, Martin Morgan, Peter Williams | Comments closed

Mail Online prepares for digital revenue lift-off

By Peter Kirwan | Published: Thursday 27 May 2010

Mail Online remained the UK’s most visited newspaper site during April, pulling in 40m unique users. Here’s the league table, measured by daily average browsers during the month: Mail Online: 2.37m (Up 74.5% YOY) Guardian.co.uk: 1.84m (Up 22.4% YOY) Telegraph.co.uk: 1.58m (Up 28.5% YOY) Independent.co.uk: 0.46m (Down 2.1% YOY) Mirror Group Digital: 0.44m (Up 11.4% YOY) [...]

Posted in Uncategorized | Also tagged Associated Northcliffe Digital, Daily Mail & General Trust, Mail Online, Martin Clarke, Paul Hayes | Comments closed

Rare species alert: Mail Online bosses optimistic about online advertising

By Peter Kirwan | Published: Tuesday 20 April 2010

Bird-watchers go crazy when they spot an avocet or a bittern. Me, I’m always on the look-out for newspaper executives who are optimistic about the future of online advertising. Yesterday brought two presentations from executives at Mail Online — accompanied by two (apparently) slightly different perspectives on digital display advertising. Both, ultimately, were positive. The [...]

Posted in Uncategorized | Also tagged James Bromley, Mail Online, Martin Clark | Comments closed

Can The Times turn paid content into a fetish?

By Peter Kirwan | Published: Monday 19 April 2010

“A commodity appears at first sight, a very trivial thing, and easily understood. Its analysis shows that it is, in reality, a very queer thing, abounding in metaphysical subtleties and theological niceties.” – Karl Marx, Capital, Volume 1 Clay Shirky, social media and economics consultant, has little doubt that Rupert Murdoch will fail when he [...]

Posted in Advertising, Digital, Journalism, Newspapers | Also tagged Clay Shirky, paywalls, Times | Comments closed

Is digital advertising sat on the naughty step at News Corp?

By Peter Kirwan | Published: Monday 18 January 2010

A few months ago, Media Week sent a reporter to interview Paul Hayes, the executive in charge of advertising sales across the Times, the Sunday Times, the Sun and the News of the World. In the resulting article, Hayes genuflected in the direction of paid content, noting that 456,000 Sun readers pay money to play [...]

Posted in Advertising, Digital, Newspapers | Also tagged ad networks, FT.com, Guardian, IPA, Les Hinton, News Corporation, Observer, online display, Paul Hayes, Rob Grimshaw | Comments closed

Which newspaper bosses will oppose safe harbour for search engines?

By Peter Kirwan | Published: Tuesday 12 January 2010

Our unelected upper chamber is going to work on Lord Mandelson’s Digital Economy Bill, which resumed its second reading in the House of Lords today. Ralph Palmer, the 12th Baron Lucas and 8th Lord Dingwall (a.k.a. Lord Lucas) has tabled a string of amendments to the Bill. Cumulatively, they suggest ambitions that stretch beyond this [...]

Posted in Uncategorized | Also tagged Adrian Jeakings, Archant, Digital Economy Bill, Lord Lucas, Lord Mandelson, Murdoch MacLennan | Comments closed

Newspapers & live events: There’s money in affinity

By Peter Kirwan | Published: Friday 21 August 2009

Simon Jenkins went to four festivals this year: Glastonbury, The Hay Festival, the Welsh Eisteddfod and the CLA Game Fair. (The CLA Game Fair? For metropolitan types among you, the CLA bit stands for Country Land & Business Association, and its Game Fair is a three-day festival of country pursuits.) Last week, Jenkins found himself [...]

Posted in Financial, Journalism, Newspapers | Also tagged BBC Worldwide, CLA Game Fair, Daily Mail & General Trust, Daily Telegraph, Eisteddfod, Glastonbury, Guardian Media Group, Guardian Times, Hay Festival, live events, record labels | Comments closed

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