Tag Archives: News International

Dept of Small Numbers: The Guardian’s analysis of Murdoch’s paywall traffic


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The Guardian’s analysis of behind-the-paywall traffic at The Times and The Sunday Times, reported exclusively by Press Gazette this morning, offers something new: an assessment of how many subscribers are actually visiting the sites. The official numbers for pure-play digital subscriptions from Wapping, published in early November, told us something about conversions. Likewise the recently-publicised survey [...]

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Return of the prodigal: Why advertising will make or break Wapping’s paywall


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There are reasons why business ventures that make an initial fist of it get three years to prove their long-term viability. In the first year, you make mistakes. In the second year, you correct them. In the third year, you get realistic year-on-year comparatives. These tell you whether the business is a keeper or not. [...]

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Retailers & national newspapers: Too big to fail?


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Is the advertising recovery we’re witnessing as unbalanced as anything that occurred in the City of London during the run-up to 2008? That’s what I’m starting to wonder. Take DMGT’s Q2 numbers, which disclose that retailers once again outperformed the broad advertising market, increasing their expenditure Associated Newspapers by 19% YOY. Overall, ad revenues at [...]

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Best case scenario: editors to start hiring by Christmas


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If anything stops the cuts, and prompts new hiring, it’s going to be advertising (not slowly declining circulation revenues). Or as Peter Williams, the finance director at DMGT, put it last week: “Advertising is probably the thing which is going to move the numbers at the margin.” So what do DMGT’s half-year results, published in [...]

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Mail Online prepares for digital revenue lift-off


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Mail Online remained the UK’s most visited newspaper site during April, pulling in 40m unique users. Here’s the league table, measured by daily average browsers during the month: Mail Online: 2.37m (Up 74.5% YOY) Guardian.co.uk: 1.84m (Up 22.4% YOY) Telegraph.co.uk: 1.58m (Up 28.5% YOY) Independent.co.uk: 0.46m (Down 2.1% YOY) Mirror Group Digital: 0.44m (Up 11.4% YOY) [...]

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Rare species alert: Mail Online bosses optimistic about online advertising


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Bird-watchers go crazy when they spot an avocet or a bittern. Me, I’m always on the look-out for newspaper executives who are optimistic about the future of online advertising. Yesterday brought two presentations from executives at Mail Online — accompanied by two (apparently) slightly different perspectives on digital display advertising. Both, ultimately, were positive. The [...]

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Can The Times turn paid content into a fetish?


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“A commodity appears at first sight, a very trivial thing, and easily understood. Its analysis shows that it is, in reality, a very queer thing, abounding in metaphysical subtleties and theological niceties.” – Karl Marx, Capital, Volume 1 Clay Shirky, social media and economics consultant, has little doubt that Rupert Murdoch will fail when he [...]

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Is digital advertising sat on the naughty step at News Corp?


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A few months ago, Media Week sent a reporter to interview Paul Hayes, the executive in charge of advertising sales across the Times, the Sunday Times, the Sun and the News of the World. In the resulting article, Hayes genuflected in the direction of paid content, noting that 456,000 Sun readers pay money to play [...]

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Which newspaper bosses will oppose safe harbour for search engines?


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Our unelected upper chamber is going to work on Lord Mandelson’s Digital Economy Bill, which resumed its second reading in the House of Lords today. Ralph Palmer, the 12th Baron Lucas and 8th Lord Dingwall (a.k.a. Lord Lucas) has tabled a string of amendments to the Bill. Cumulatively, they suggest ambitions that stretch beyond this [...]

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Newspapers & live events: There’s money in affinity


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Simon Jenkins went to four festivals this year: Glastonbury, The Hay Festival, the Welsh Eisteddfod and the CLA Game Fair. (The CLA Game Fair? For metropolitan types among you, the CLA bit stands for Country Land & Business Association, and its Game Fair is a three-day festival of country pursuits.) Last week, Jenkins found himself [...]

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