Tag Archives: News Corporation

Eric Schmidt’s $200bn online display forecast: is anyone listening?

Is there something wrong with the way the media talks about online publishing? In the real world, people search for the term “online display” far more frequently than they search for “paywall” (see search volume index in chart above). Yet Google Trends tell us that the popularity of these terms is reversed in media coverage [...]

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News + Shine: Family deal, global logic

It’s a bit like watching a martial arts sensei at work. In a choreographed move, Rupert Murdoch buys his daughter’s TV production company for £415m on behalf of the publicly-quoted company he chairs. Result? Barely anyone bats an eyelid. Most of medialand took the opportunity to wallow — yet again — in the complexities of [...]

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AOL-HuffPo: Arianna’s secret sauce had better be good

The sight of Arianna Huffington selling out to AOL prompted scorn in some quarters. Nick Denton of Gawker was predictably caustic. “I thought Arianna Huffington and Kenny Lerer were reinventing news, rather than simply flipping to a flailing conglomerate,” said Denton. He went on to ask whether AOL is becoming “a roach hotel for once [...]

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News Corp & Sky: Pluralism is a game without rules

What happens when you put Barcelona’s strongest team up against a mob of 13th century yokels who play the beautiful game in a frenzy, kicking an inflated pig’s bladder from one end of the village to another? The only possible result is a mess. Coincidentally, this word precisely describes the government’s “quasi-judicial” examination of News [...]

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Rupert’s Spaghetti Junction: News Corp now boasts four ways to sell paid digital content

If you needed an indication of where News Corporation is going, yesterday brought it: a £7bn+ bid for 60% of BSkyB, coupled with two smaller deals designed to make newspapers palatable to the company’s shareholders. A spoonful of sugar makes the medicine go down; or as the Americans would say: offense and defense. It’s all very [...]

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Stop the presses #2: A long way to the all-digital future

To say the least, the notion of “switching off the presses” is simplistic. There will be complicating factors we can only vaguely imagine. Here are a few that might emerge: 1) Print could generate profits after digital revenue streams mature Fickle investors who buy shares in the likes of DMGT, News Corp and Trinity Mirror [...]

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Wapping’s paywall: Not the only game in town

In the final week of May, or perhaps the first week of June, we’ll get our first glimpse of Wapping’s paywall. Both The Times and the Sunday Times have started a month-long countdown to launch. But there’s more in the pipeline. Yesterday, during a Q&A with analysts and journalists, Rupert Murdoch mentioned a different (but [...]

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Times Online: Supporting the big profits of pay TV

So Times Newspapers has just hired Paul Gilshan from BSkyB as marketing director. Gilshan was previously head of marketing for Sky Movies and Sky Box Office. At Wapping, Media Week notes, Gilshan will be reunited with his former boss Alex Lewis, who was a director of marketing at BSkyB before moving across to Times Newspapers [...]

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Is digital advertising sat on the naughty step at News Corp?

A few months ago, Media Week sent a reporter to interview Paul Hayes, the executive in charge of advertising sales across the Times, the Sunday Times, the Sun and the News of the World. In the resulting article, Hayes genuflected in the direction of paid content, noting that 456,000 Sun readers pay money to play [...]

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Is the Skiff Reader the answer for newspapers?

Web-linked touchscreen tablet that repurposes print content unveiled by SkiffIt is thinner than a CD case and is made of a flexible sheet of stainless steel foil that won’t shatter if you drop it. Yet the Skiff Reader, a touchscreen device unveiled las…

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