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What’s not to like about DMGT’s final results for the year to October? A few things. Although the overall numbers suggest a welcome improvement, classified ad markets remain broken, online and in print. After the steep declines of 2008-2009, this recovery still feels very weak. In addition, digital strategy isn’t delivering much joy. Revenues at [...]
Posted in Advertising, Economy, Financial, Local, Newspapers | Also tagged classified, Daily Mail, Daily Mail & General Trust, local newspapers, Mail Online, Martin Clarke, Northcliffe Media
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If anything stops the cuts, and prompts new hiring, it’s going to be advertising (not slowly declining circulation revenues). Or as Peter Williams, the finance director at DMGT, put it last week: “Advertising is probably the thing which is going to move the numbers at the margin.” So what do DMGT’s half-year results, published in [...]
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One of this recession’s more remarkable phenomena has been the resilience of retail advertising. A few weeks ago, Martin Morgan, chief executive of Daily Mail & General Trust, called retail an “area of strength”. In times like these, this kind of thing is all relative, of course. The graph reproduced here, which accompanied Morgan’s presentation, [...]