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Is there something wrong with the way the media talks about online publishing? In the real world, people search for the term “online display” far more frequently than they search for “paywall” (see search volume index in chart above). Yet Google Trends tell us that the popularity of these terms is reversed in media coverage [...]
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Recently, I’ve been working on a big research project. Yesterday, I had Delicious links, PDFs, spreadsheets and Word documents open on my desktop when I came across a couple of useful presentations on Scribd. I’ll have them, I thought. So I clicked. What happened next surprised me: I was given the choice of logging in [...]
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Google and Apple are gearing up to launch ads on their apps, a strategy which is set to change the advertising landscape for everBritish mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. i…
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In the final week of May, or perhaps the first week of June, we’ll get our first glimpse of Wapping’s paywall. Both The Times and the Sunday Times have started a month-long countdown to launch. But there’s more in the pipeline. Yesterday, during a Q&A with analysts and journalists, Rupert Murdoch mentioned a different (but [...]
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In how many ways did Google respond to this week’s letter (PDF) from the data protection authorities of nine countries criticising the company’s approach to privacy? The first response came in the form of a statement from Google’s official PR operation. Predictably, it was blander than bland. “We try very hard to be upfront about [...]
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Microsoft went public in 1986. Less than a decade later, the company found itself on the wrong end of a US Justice Department consent decree forbidding it to bundle new products with Windows. Undaunted, the company went on to plough $300m into a mind-bogglingly ambitious marketing campaign for Windows 95. Microsoft’s competitive mantra — embrace, [...]
Posted in Digital, Social | Also tagged Buzz, Microsoft
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Alternatives to Murdoch’s Google strategy are emerging. The New York Times reports that Christoph Keese, head of public affairs and “architect of online strategy” at Springer wants to work with “Internet companies” to build a “one-click marketplace solution” for paid content. Google or other Internet gateways would display links to newspaper articles, videos and other content [...]
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As News Corporation’s public campaign against Google rolls on, the newspaper executives I’ve encountered find themselves rooting for Murdoch from the sidelines. Like 16th century ambassadors trying to anticipate the motives of a warrior king, they remain intensely curious about where all of this might lead. What seems certain is that News Corporation didn’t start [...]
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News Corporation’s offensive against Google keeps growing in scale and intensity. Already, the aggro feels much more significant than anything Murdoch has doled out to the BBC in the past. This week, the sabre-rattling reached new heights, with Murdoch himself, Les Hinton and Robert Thomson all participating in assaults. So far, News Corporation executives have [...]