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What’s not to like about DMGT’s final results for the year to October? A few things. Although the overall numbers suggest a welcome improvement, classified ad markets remain broken, online and in print. After the steep declines of 2008-2009, this recovery still feels very weak. In addition, digital strategy isn’t delivering much joy. Revenues at [...]
Also posted in Advertising, Financial, Local, Newspapers | Tagged classified, Daily Mail, Daily Mail & General Trust, local newspapers, Mail Online, Martin Clarke, Martin Morgan, Northcliffe Media
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After an ‘unprecedented’ collapse in advertising revenues and severe job cuts, how have commercial broadcasters survived the recession? Peter Kirwan asks if they are ready for the challenges aheadIn his debut Channel 4 results presentation last week, c…
Also posted in Advertising, Digital, Financial, TV | Tagged Andy Duncan, Archie Norman, C4, Charles Allen, David Abraham, Five, ITV, ITV.com, recession
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Last week, Sir Martin Sorrell tried out his impersonation of an Old Testament prophet on financial analysts. During a conference call with analysts, Sorrell revealed a 9 per cent decline in like-for-like revenues at WPP between July and September. He then went on to deliver instructions on how to call the end of recession. These [...]
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Confusion stalks the land. Is flat the new up? Or is down the new flat? Typically, recovery means revenue growth. But after two years of declining ad spend, sentiment encourages inflated claims. Disappointments seem exaggerated in their effect. Some persist in talking up a recovery. We all want the pain to end. At the Guardian [...]
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In the UK, some ten million adults have never ventured online. For some, no doubt, this is a matter of personal choice. Others, however, face more significant obstacles, including old age and poverty. In total, around three million of the ten million refuseniks identified by the government are classified as “socially excluded”. Martha Lane-Fox – [...]
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Three words have become taboo at Guardian News & Media. Uttering them in public is risky. Like the names of the Kray Twins in 1960s London, or that of Lord Voldemort at Hogwarts, they’re best left unsaid. The words in question? In extreme circumstances. This phrase describes the context – spelled out somewhat ambiguously in [...]
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Roy Greenslade seems sanguine about the Evening Standard making space for a BMW ad on its opening spread this afternoon. . . . I guess it is a painful reminder to journalists of a reality too many in our trade – even during a recession that has seen advertising revenue plunge – affect to ignore: [...]
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We know what inflation does to the advertising business. In an era of rising prices and wages, like the 1970s and 1980s, it makes sense for advertisers to pour money into brand development, partly because this is a good way of justifying price increases. Inflation made a powerful contribution to adland’s golden era. But what [...]
Also posted in Advertising, Audiences, Financial, Newspapers, TV | Tagged Advertising, Asda, Channel Five, debt deflation, deflation, Diageo, Irving Fisher, Mervyn King, Zenithoptimedia
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A funny thing happened on the way to The Great Transition. In 2006, Johnston Press, the regional chain that publishes the Yorkshire Post and The Scotsman, started to worry about revenue declines in places like Portsmouth. The bosses at Johnston Press became convinced that they were witnessing the first signs of a recession. In a [...]
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I’ve spent the evening leafing through Claire Enders’ evidence to the Commons Select Committee on Culture, Media and Sport. Enders, founder of the eponymous consulting firm, came up before the committee alongside Christopher Thomson, chief executive of DC Thomson, on 16 June. You might remember the reports. Mostly, these focused on Enders’ forecast that half [...]